A couple months after Xbox Live Rewards became Microsoft Rewards in Australia, it appears that Microsoft is set to do the same in Canada next month. As discovered by Reddit user "gamingforthesoul," the company will soon transition all Canadian members of its Xbox Live Rewards program to Microsoft Rewards, which means that the new loyalty program will also officially launch in the country.
Microsoft is currently spreading the news to members with a notification on the dedicated website:
For those unfamiliar, Xbox Live Rewards is a free loyalty program that gives you Rewards credits when you make purchases on the Xbox Store, answer monthly surveys, renew your Xbox Live Gold membership or complete objective in certain games. Rewards points can be deposited as money credit in your Microsoft account, which you can spend on the Windows Store or Microsoft Store.
When the program transitioned to Microsoft Rewards in the Australian market, all Xbox Live Reward credits have been converted to Microsoft Rewards points, which can be exchanged for several types of prizes such as gift cards, Skype credit or Groove Music Pass subscriptions. We expect the same will happen for Canadian gamers, though we're still waiting for an official announcement to confirm the transition details.
Microsoft Rewards replaced the old Bing Rewards program in the US last year, and it has since launched in Australia, the UK, France and Germany. It's worth noting that the Xbox Live Rewards still exist in the US and many more markets, so it remains to be seen if Microsoft will consolidate its different loyalty programs in the near future.