Two weeks after Microsoft Rewards started to roll out to some users in the UK, the company's new rewards program is officially launching today in the country (via The Verge). For those unfamiliar, Microsoft Rewards replaced the US-only Bing Rewards program last year, and it allows consumers to earn points by doing Bing searches or making purchases on the Windows Store and Microsoft Store. Those points can then be exchanged for several types of prizes such as gift cards, Skype credit or Groove Music Pass subscriptions.
As of today, Microsoft Rewards in available in the US, Australia and the UK, but according to The Verge it will soon roll out to three other markets: France, Germany and Canada. We just checked on a French Microsoft account and we do see the new Rewards page on the web:
The Microsoft Rewards program a pretty good incentive to use more Microsoft services, and it's actually quite easy to earn these points (Microsoft notes that it usually takes about 5,000 points to redeem something worth $5). We'll let you know if we get more details about the launch of the program in additional markets.