Yesterday at ISE 2017, which is the largest AV and integrated systems conference in the world, Microsoft announced new Surface Hub customer subscription, deployment options and application innovation programs. The latest announcements come after the company shared details that Surface Hub us picking up momentum worldwide, and also means that Microsoft partners, customers, and application developers now have new ways to take advantage of everything that Surface Hub has to offer.
According to the blog post, Microsoft is introducing Surface Hub via a subscription-based model, including initial investment and configuration costs, after the Surface as a Service program had much success, and as reports from the IDC show that businesses prefer this type of subscription model. The Redmond giant also is formally launching the Surface Hub Value Added Distributors Program for Opportunity Resellers.
With this program, select Surface Hub distributors can deliver quality services to Opportunity Resellers without the typical requirements for building a long-term transactional business. Channel partners such as Maverick, and ALSO will work with Microsoft to bring these programs to the market. In a statement, Jon Sidwick, VP of Maverick Europe reflected on the service.
This service is a real channel game changer for the collaboration market. Many companies offer various forms of leasing; our process will be far more sophisticated and accessible. We will be kicking off this service in partnership with Microsoft this year on a country by country basis to offer Surface Hub as a Service. This will enable resellers to access a subscription model then only have the Hub in place for as long as they need. The successful implementation of this type of program will create a far quicker sales cycle with more sophisticated solutions.
Along with the subscription news, Microsoft also announced that it would be launching Surface Hub Try & Buy Program. This program will begin on February 15th, and resellers across the U.S., U.K., Europe and Asia will provide their customers with Hubs for 30 days before requiring a commitment to purchase a larger set of devices. Partners cover all areas of the world, including Europe and Asia, the UK, US and Canada are part of this program. According to Microsoft, Partners like AVI-SPL, a global supplier and certified partner for Surface Hub will make this program possible.
Additionally, the Redmond Giant used the blog post to push the UWP and the expanded app ecosystem. The company made note that, "Surface Hub can run any Universal Windows Platform (UWP) app, and provides an unparalleled opportunity for large-screen pen and touch interactions that can transform business processes." It is pointed out that 20 industry-leading application developers have designed specific experiences for Surface Hub, and that Microsoft is committed to working with customers to make sure they can utilize the best Surface Hub has to offer.