Dropbox launched a radical redesign of its brand today that’s significantly more visual than its previous design and is geared more towards promoting the service’s collaborative features instead of its cloud storage, which was the original selling point.
“Today we’re announcing the biggest change to Dropbox’s look in our 10-year history,” the official statement reads. “As our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together. The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations. We’re excited to share it with you.”
As a result of this new direction, the official Dropbox app has updated on both Windows 10 PC and Windows 10 Mobile devices with the new app logo and revamped interior design. The apps themselves work in much the same way as they did before. The icons and font have simply been redesigned and the content feels more spacious than before.
Do you like the new Dropbox aesthetic? Let us know why or why not in the comments below.