Today, LinkedIn announced a new initiative called, LinkedIn Website Demographics that would allow marketers and website owners to track LinkedIn users on their sites.
“Today, we are excited to announce LinkedIn Website Demographics, a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns,” LinkedIn’s Taylor Greason said. “Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy.”
LinkedIn Website Demographics is stated to be launching over the coming weeks however a variety of different documents have already been published on the official site for interested parties to read up on in preparation for the rollout.
Are you excited by this new LinkedIn project or does it concern you? Let us know your thoughts in the comments below.