The Surface + NFL partnership has had a few rough spots, but it remains to be a hallmark of Microsoft's marketing. It should be no surprise, then, that the new Surface Studio is something that's going to be getting some promotion tied in to this year's Super Bowl.
Fans will be able to use the Surface Studio to create several designs for cleats, from which players Devonta Freeman and Malcolm Butler will choose their favorites. Once chosen, these cleats will be brought to life by cleat artist Marcus Rivero and brought onto the field as the two players warm up.
Microsoft allowing fans to design Malcolm Butler & Devonta Freeman's Super Bowl pregame cleats on Surface tablets at NFL Experience pic.twitter.com/tswx6IJzuP
— Darren Rovell (@darrenrovell) January 27, 2017
Fans will be able to use Sketchable at Houston's NFL Experience from Saturday through Tuesday in order to design the cleats, and will be able to check out just what the Surface Studio is capable of. Keep an eye out to see these cleats coming out on the field before the Super Bowl next week.
Thanks to Miles for the tip.