You probably heard about Cyber Monday. It was all over the internet, just yesterday, after all.
This year’s Cyber Monday has been the biggest online shopping day in the history. Adobe has gathered data about the matter, and their results were incredible. Online shoppers spent as much as $3.45 billion online in one single day. That’s a lot of zeros.
Tamara Gaffney, principal analyst of Adobe Digital Insights, noted the historical milestone (via GeekWire):
Cyber Monday was one for the history books this year, bringing in $3.45 billion and making it the biggest online shopping day ever. Consumers converted carts into purchases at record high levels before the season, and likely the year’s lowest price deals ended. It’s an incredible milestone, but it’s also incredible that Black Friday inched so close to Cyber Monday this year, generating only $110 million less in online sales. We’ll be watching this closely next year as Black Friday could be the one to top the records.
Last year, the sales were 12.1% lower than this years, and next Black Friday and Cyber Monday is expected to surpass even this year’s. The trend is expected to continue to grow as more and more people start to realise the convenience of online shopping, which of course also has its disadvantages.Further reading: Adobe, Black Friday, Cyber Monday, Microsoft