Windows 10 has the ability to be a little self-serving at times. Windows Tips notifications, in particular, can sometimes be a little too interested in compelling users to switch to the operating system's own components such as the Edge browser.
In the past, for example, Windows 10 would pop up notifications periodically informing users that Edge is more power-efficient than browser competitors Chrome. Fire up Chrome, and Windows 10 would pop up a notification letting you know that you could save some serious battery life if you switched to Edge.
Now, VentureBeat lets us know that starting in November, Windows 10 will also let you know that Edge is safer than Firefox and Chrome. In fact, according to Windows 10, you're exposed to 21% fewer socially engineered malware types if you use Edge instead of Chrome.
You can turn off these tips by going to Settings > System > Notifications > Disable "Get tips, tricks and suggestions as you use Windows. Keep them turned on if you like snarky potshots across the bow of Microsoft competitors. And really, Microsoft is working hard to make Windows 10 and all of its various components safer, and so maybe it deserves a chance here and there to brag.