Microsoft has been aggressively marketing the Xbox One family, pushing deals on Xbox bundles, introducing a new Xbox One S version, and generally going head to head with rival Sony, and it appears to be paying off. Aaron Greenberg, head of marketing for Microsoft’s Xbox, just tweeted out that not only did the Xbox have its best sales month ever, it also won the console sales battle for the second half of 2016:
Huge thanks to all for making @Xbox #1 selling console in US according to NPD in second half of 2016 & Dec our biggest sales month ever!
— Aaron Greenberg (@aarongreenberg) January 13, 2017
Microsoft isn’t stopping there, either, with a solid lineup of new titles lined up for 2017, and a whole year to build up to “the year of the beast”:
It is 2017, the year of PROJECT SCORPIO, are you ready for the beast!? ?♏️? pic.twitter.com/25SKDZMXfK
— Aaron Greenberg (@aarongreenberg) January 1, 2017
Microsoft took the somewhat unusual step of pre-announcing its next generation gaming console, code named Project Scorpio, at last year’s E3, along with the generation bridging Xbox One S, which it began selling in time for last year’s holiday season.
That strategy seems to be paying off, as sales were up, the company got an early start into 4K compatibility, and now it has a whole year to stir up a frenzy for Project Scorpio.
Of course, Microsoft isn’t releasing any hard numbers on sales of consoles, and there’s still some healthy skepticism about the Xbox platform coming from the Sony camp. Naysayers have been quick to point out failures like this week’s announcement that Scalebound, the long awaited and much touted Xbox exclusive, has been cancelled, and Microsoft’s spin on sales numbers doesn’t mean that Sony sales are in any great danger, with PS4 sales beating Xbox on Amazon in 2016.
Still, it’s good to see some positive momentum for Xbox heading into 2017, which should indeed be a very good year.