At E3 this year, Microsoft announced several new products, including the Xbox One S, Project Scorpio and more. One of those announcements was the Xbox Design Lab - a website where Xbox One owners can create a custom controller and have it built and shipped to them from Microsoft.
Up until now, any orders placed on Xbox Design Lab were a pre-order. It has now been discovered that some of these orders have begun shipping, with the first batch set to be received by customers by the end of August.
Those who have pre-ordered a controller will receive an email from Microsoft if their order has been dispatched. There is no information on when, or if, the Xbox Design Lab will arrive to markets outside the United States.