In the past, tech companies such as Microsoft often relied on how much revenue a product made to determine its success. With numbers large or small, products pushed out would be judged for continuance based on a simple consumer figure that could be misleading, particularly for products that rely on continuous usage. But for Microsoft, revenue isn't everything anymore according to Brad Anderson's recent blog post.
With the focus now on usage, Microsoft can gain insights on how consumers interact with a product. Furthermore, it allows the tech giant to collect feedback, improve, and change a product depending on the amount of usage that it provides. Anderson shared that with the recent fiscal year earnings reports, usage for Azure AD, System Center ConfigMgr, and Intune all saw more growth than expected. Intune itself had 2 million new subscriptions activated in June 2017 alone.
Since the architectures of Intune and Azure AD have been deeply aligned together, both services can update their facets independently and maintain compatibility. Sometimes as quickly as ten times a day, according to Anderson's post. All of these improvements are based on analyzing the usage and feedback data provided to Microsoft via the cloud.
As technology moves forward, it can advance based on how consumers interact with products and create a cultural change. Read more about Anderson's thoughts on the Technet blog post.