Following Microsoft’s continued trend of cross-platform promotion, Bing Ads has made its debut on the iOS platform recently. With more viewing done on mobile, and the market share iOS devices command, this development was long overdue.
Now the worlds of Bing Ads and SEO/SEM managers using iOS devices can finally be the convenient merger it should have been. With Bing Ads for iOS, users can now access their accounts from both iPhones and iPads as well as utilize a list of features on the go.
- View performance of their accounts, campaigns, ad groups, ads and keywords
- Edit budgets and bids
- Pause and enable campaigns, ad groups, ads and keywords
- Receive critical alerts such as notice of an expiring credit card
- And much more
Unfortunately, Ads for iOS is only available for devices running iOS 8.1 and only in the US app store currently. The Bing team does plan, however, to support older versions and extend to more markets soon. There is also work being done on the Android side of things, but dates or estimations have not been revealed. As for a Windows Phone version, there was no specific mention, but the team did hint at a Windows 10 app.
As Microsoft looks to other revenues of income that are no longer strictly based on Windows licensing or Office, they will need to increase the effectiveness and access to mobile advertising for customers. Sure Cortana and other digital assistants will do a lot of the heavy lifting in mobile search, but creating a solid ad platform for both the web, mobile, and the cloud should be a priority to Microsoft. Especially with the Yahoo agreement hanging in the air, still undecided.