Just look how trendy Windows 10 Mobile looks in the new Alcatel Idol 4 ad

A new Windows phone is due out this month. It’s called the Alcatel Idol 4 and it runs Windows 10 Mobile, is Continuum-enabled, supports Windows Hello sign-in via its fingerprint scanner, and even comes with a VR headset and a bundle of VR-optimized software. It sounds and looks very cool and the company behind the new smartphone, Alcatel, has just released a new commercial that not only showcases all of the Alcatel Idol 4’s features but manages to make Windows phones and the new Windows 10 Mobile operating system look like true competitors to Apple’s iOS and Google’s Android devices. It’s pretty cool and you can watch it right here.

Promotion of Windows phones and Windows 10 Mobile has been pretty hard to come by in recent months since Microsoft’s notable break from new device production so any high quality promotional video of either is highly appreciated by fans. What’s particularly noteworthy with the Alcatel Idol 4 is its focus on VR so soon after Microsoft’s Windows 10 Creators Update event which heavily focused on VR media creation and consumption. The Alcatel Idol 4 is due out well before the rollout of that major Windows 10 update so its VR functionality and headset bundling is either a total coincidence or a very strategic marketing decision on behalf of Alcatel and possibly Microsoft. Either way, it looks remarkably different than anything currently being offered by Apple or Google right now.

Let us know what you think. Are you impressed with this video? Are you surprised by the focus on VR so soon after the recent Windows 10 event? Share your impressions with the community in the comments below.

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Are you impressed with this commercial?