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Microsoft simply trying to ‘spark creativity’ by offering cash for new Windows 8 or Windows Phone apps

Money for apps

Just yesterday, we learned that Microsoft was trying to entice app developers to create new apps for Windows 8 or Windows Phone 8 by offering $100 per app that gets approved by the software giant. We reported that this was yet another tactic from the company to elicit more participation from app developers and to increase the software giant’s app inventory for its two major platforms.

However, Microsoft disagreed with that statement and mentioned that the company is simply trying to “spark creativity” by offering the cash for new apps. The software giant has no intentions to keep the incentive going for a long time but simply offered it as a limited incentive to new app developers.

“We believe the best apps come from those partners who are invested in the platform and own their experience now and in the future. Of course, we are always working to spark creativity with new developer audiences and sometimes try limited incentives or contests, like Keep The Cash. However, it is not representative of an ongoing program,” Microsoft explained.

Microsoft acknowledged that the company is encouraged by the quality and quantity of apps in the Windows Store and mentioned that there are over four times as many apps available in the Store compared to when Windows 8 first launched.

For those who missed the incentive, if you are an app developer and interested in obtaining this money from Microsoft, simply publish your app to the Windows Store or Windows Phone Store until June 30th of 2013 and fill out the form at http://aka.ms/CashForApps to enter. Developers can publish up to 10 new apps per Store and get a $100 Virtual Visa for each app that qualifies. This offer good only to the first 10,000 qualified applications published and developers can earn a total of $2,000.

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