Microsoft and Google may soon be at more visible odds with one another as their six-year pact ends. Despite their open competitive nature and back-and-forth marketing swipes, Microsoft and Google did enter a private 2015 truce to avoid direct conflicts ... Read more
In an effort to defend its position amid growing financial concerns from international and domestic journalism compensation, Google penned a blog post attacking Microsoft. Google's SVP of Global Affairs, Kent Walker recently published a piece titled "Our ongoing commitment to ... Read more
Microsoft has long ridiculed Google's penchant for scanning user Gmail content to show relevant ads within the web based email client, going so far as to mount a "Scroogled" campaign against the practice: The Scroogled campaign has since been scrapped, ... Read more
Remember the Scroogled campaign? This controversial campaign kicked off in late 2012 and was on fire in 2013 when Microsoft blatantly trolled Google in various ads. In 2014, the campaign slowly faded into the background like an old toy you ... Read more
Over the past few months Microsoft has shown its concerns toward users’ privacy. Today, in an effort to make things more transparent to users and gain people’s trust, Microsoft updated its service agreement and privacy policy. The software giant said ... Read more
The Advertising Standards Authority (ASA), a UK advertising watchdog, has cleared Microsoft of any wrongdoing over a controversial Scroogled advertisement, which the Redmond giant recently ran against Google's Gmail service. The ASA received complaints stating that the advertisement was misleading and that ... Read more
Mark Penn, former presidential campaign chief for Hillary Clinton, was scooped up by Microsoft after the failed primary run and problems in later midterm elections. Penn was placed in the position of Corporate Vice President for Strategic and Special Projects and kicked off ... Read more
By now, if you haven’t just emerged from beneath your rock, you have encountered Microsoft’s Scroogled campaign. It is not particularly new, after all. But is it truly making a difference? I think it is, but not in any way ... Read more
Just last week, we were introduced to a video from Microsoft that blatantly bashes the Google Chromebook. In essence, the video touts the Chromebook as being a brick and not a real laptop. Today, we've stumbled upon an unlisted video ... Read more
You’ve probably heard about Microsoft’s latest marketing work with their Scroogle campaign. Microsoft started selling memorabilia, such as mugs, shirts, hats, and hoodies, with some rather funny messages that were basically explaining the deep secrets that Google have been hiding ... Read more
Microsoft's Scroogled campaign is at it again, this time knocking Google's belief that a user should have no expectation of privacy when sending an email. Microsoft, on the other hand, disagrees with that notion. "Just as a sender of a ... Read more