Over the past few days, it was probably hard to miss all the frenzy around Black Friday shopping deals. As it’s now easier than ever to browse and make some purchases on our mobile devices, you can guess that being able to shop anytime, anywhere has definitely helped Black Friday become a much-anticipated event for online retailers.
Indeed, Black Friday sales already broke new records this year as a recent report from CMO by Adobe (via Techcrunch) revealed that $449 million was spent on mobile device during yesterday’s Thanksgiving sales, which is up 58.6 percent over the past year. Additionally, Techcrunch is reporting today that top retailers in the US including Amazon, Walmart and Target have also acknowledged the impact of mobile devices on online sales this year:
- Amazon said that mobile purchases on Thanksgiving this year have already outshined both last year’s Thanksgiving and Cyber Monday sales.
- Walmart revealed that More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event came from mobile devices.
- Target also announced an increase in traffic from mobile devices today, with mobile shoppers accounting for more than 60 percent of the retailer’s online sales.
It’s also worth noting that all three retailers also gave shoppers a big incentive to use their mobile apps, which all provide (on iOS and Android, at least) early access to deals as well as custom notifications to not miss any discounts. As for Microsoft, the company has no dedicated Microsoft Store apps on mobile devices, though Windows 10 users can still use the Windows Store app to enjoy some discounts on apps, games, music and movies while the cross-platform Xbox app also allow users on other platforms to access Xbox's Black Friday sale.