Windows 10 shows sharp market share gains in the UK

Laurent Giret

Since Microsoft ended its free upgrade to Windows 10 offer for Windows 7 and Windows 8 users last July, the growth of the company’s latest operating system pretty much stalled worldwide. According to the latest data from NetMarketShare, Windows 10 claimed a 24.36% desktop market share in December 2016, a 0.64 percentage point increase compared to November.

However, the latest data from Web analytics company Statcounter shows that Windows 10 just recorded its sharpest market share in six months in the UK, reaching 32.38% in January, up 1.69 percentage points from December (via CRN). During the same period, the now seven-year old Windows 7 fell to 15.8% (down 5.67 percentage points) while the tablet version of iOS rose to 18.58% in the country.

According to Statcounter, Windows 10 became UK’s most popular desktop & tablet OS back in June when it finally overtook Windows 7. But while iOS tablets are the fastest growing category this month, it seems likely that many consumers in the UK took advantage of the holiday season to replace these aging Windows 7 machines.