Recent builds of Windows 10 now include an updated (out-of-box-experience) which adds a few extra settings and gives the whole experience a new design. Setting up your PC now matches that of Windows Phone, where you can setup Cortana and more.
We've embedded a short video below detailing the new features. You can create a new Microsoft account (without an ID too if you're wondering), or sign in with your current one. From the OOBE, you can now also enable Cortana, something which wasn't possible before.
Microsoft is further aligning the desktop / phone experience in their latest builds, which is excellent news. What do you think of this updated OOBE? Let us know in the comments below!