Microsoft’s acquisition of business-focused social network LinkedIn has many wondering how the two will benefit one another as well as what the integration means for users.
Fortunately, LinkedIn CEO Jeff Weiner is taking the reigns of communication early to discuss the company’s future in regards to Microsoft integration and the opportunities that lay before the service now that it is back by one of the largest software companies around.
Back in 2011, Microsoft made a similarly large industry move by purchasing VoIP service Skype. At $8.56 billion in cash, the Skype purchase represented one of the largest buys in the industry at the time and singled a huge commitment on Microsoft’s part to being a major player in the video messaging sector.
Despite the large ticket price for Skype at the time, Microsoft also remained committed to allowing the then burgeoning VoIP service to operate independently. Perhaps, as a way to assuage shareholder fears or temper public perception, Microsoft has continued to allow Skype to integrate and operate at its disclosure and at times seemingly detrimental to Microsoft.
While Microsoft appears to be taking a similar approach to cross promotion and development with LinkedIn as it did with Skype, CEO Jeff Weiner is offering some insight into what customers can look forward to coming from the two companies.
Interviewed by Bloomberg’s Emily Chang, Weiner openly talks about the recent company announcements that include the introduction of Interest Feed, the redesign web experience, a new LinkedIn messaging bot and collaborations with professional training service Lynda.com.
While all of the announcements are LinkedIn exclusives, the benefits will trickle down to Office and Windows users eventually as Weiner also discusses the work the company’s engineers have been up to with Outlook, Windows and Dynamics teams.
Weiner gave a few examples of how he believes the integration with Office and Dynamics could play out that include:
Once Outlook.com-LinkedIn integration is done, when someone sends you an email, if you are less familiar with that person, you can add them to your LinkedIn network directly to get familiar with their background and history. If you are already connected on LinkedIn, you can check out their recent job change, their interests, etc., within the Outlook.com experience as a way to “bring the Inbox to life.”
Other benefits could come to Windows in the Action Center, notifications or adding its learning services through Cortana or Windows Search presumably.
For more details on the philosophy behind the acquisition or what other benefits could come from LinkedIn and Microsoft’s integration, give the interview a whirl.Further reading: Bloomberg, LinkedIn, Lynda, Microsoft, Office, Skype, Windows