Just a week after Microsoft put its Surface Pro 4 against Apple’s iPad Pro in a short funny ad, the company’s 2-in-1 computer is back in (small-medium) business today in two now promotional videos targeted at SMBs. The new ads highlight why the hybrid tablet is the perfect device for business customers looking for a versatile solution that allows them to be productive on the go.
The first video features GroupQuest President Mario Malatesta who explains why the Surface Pro 4 has “completely changed so many of our lives”:
The second video features Notable founder Julian Brass who explains that the Surface Pro 4 is “all about versatility”:
While Microsoft doesn’t disclose its Surface sales, the hybrids tablets are selling well as Surface revenue increased 9% during the company’s Q4 FY 2016. Earlier this year, we reported that the two-in-one devices were also really popular among creatives and company executives as one Microsoft Authorised Device Reseller explained that “you often get the directors buying themselves the i7s and then buying staff the i5s, which is the run-rate business”. Sound off in the comments if you also think that the 2-in-1 is the perfect device for SMBs.Further reading: Microsoft, productivity, Surface Pro 4