Microsoft may have a new hit on its hands as Surface Studio shipments, orders double original estimates

Microsoft’s Surface Studio all-in-one PC was definitely one of the company’s biggest highlights this year. The latest member of the Surface family not only proved that Microsoft was serious about hardware design, but is also showed that Microsoft was right to target creative professionals.

Indeed, Taiwanese newspaper DigiTimes is reporting today that Surface Studio shipments during the fourth quarter of 2016 may reach 30,000 units based on orders, which is twice as much as what Microsoft originally anticipated. For the first quarter of 2017, Taiwan-based supply chain makers also told DigiTimes that Microsoft ordered 30,000 units to be shipped during the period.

Microsoft launched its Surface Studio during its New-York Windows 10 event in late October, and the first units started shipping to customers in the US a little more than a month ago. “Global shipments of Microsoft’s top-end Surface Studio all-in-one PC during the fourth quarter were originally estimated at 15,000 units mainly because its prices of US$2,999, US$3,499 and US$4,199 are much higher than other AIO PCs,” explained Digitimes. It’s true that these are really expensive prices, but remember that Microsoft’s Surface Studio is not targeted at consumers.

For now, the Surface Studio is only available in the US and new units are expected to start shipping in early 2017. Microsoft has yet to share more details about availability in other countries.

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