During WWDC today, Apple unveiled its newest mobile operating system iOS 7. Much to everyones surprise, Apple has ditched Google and has gone with Microsoft’s Bing web search for its Siri personal assistant.
“Starting this fall with iOS 7, Bing will power Siri’s new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster,” Microsoft stated in an official Bing blog post. Microsoft, of course, is happy to see its Bing search integrated with those who use Siri on the iPhone and iPad.
As Microsoft puts it, Bing was designed to be a great place for web searching. The entire purpose of Bing is to help consumers quickly find what they are looking for and get more out of search. “We are thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod touch,” Microsoft adds.
Siri will leverage Bing’s search results within the app when users search for something. Microsoft is expecting Bing integration to be available in Siri this fall as part of the iOS 7 operating system for the iPad and iPhone. Microsoft must be proud to see one of its flagship products on a competitors product.