In a recent TWICE interview, Mike Abary, Lenovo’s vice-president of North American Consumer Business, talks about what new Lenovo products that will come in the next year. Abary is a former Samsung Chromebook and Sony Vaio executive that was hired to help push Lenovo as a more consumer brand. Abary also hinted at a Lenovo-branded HoloLens competitor due out later this year.
“We asked ourselves, ‘What do we need to do stem the tide? How do we get back to being a growth category? We try to innovate to stay ahead of the competition and to delight the customer by exceeding expectations, but it’s still a highly commoditized category.”
Abary introduced a new line of powerful Windows 10 gaming PCs, dubbed “Legion,” that are compatible with Xbox One and is compliant with VR and AR devices, including Microsoft Mixed Reality headsets, like the HoloLens.
Lenovo also plans to launch a head-mounted device (HMD) that uses Microsoft’s HoloLens technology and will be priced far lower than the Oculus Rift. Abary expects Lenovo’s HMD HoloLens-powered device to be available sometime in Fall 2017, just in time for back-to-school.Further reading: Lenovo, Microsoft, Windows 10 Mixed Reality