AdDuplex: Only 15% of US Windows phones are running Windows 10 Mobile
AdDuplex has released today its latest Windows Device Statistics Report for the month of November, and as usual the report is a pretty accurate picture of the state of Windows Phone worldwide. This time, the largest cross-promotion network for Windows phone and Windows Store apps and games has taken a deeper look on the US market as the Alcatel Idol 4S, an affordable premium Windows Phone launched exclusively on T-Mobile earlier this month.
As usual, this report is based on data collected from around 5,000 Windows Phone apps running AdDuplex SDK V.2 and higher. As of today, the company claims that more than 10,000 apps are now actively using its SDK to promote their apps.
In the US, the two most popular Windows phone are the Lumia 640 (26.2%) and the Lumia 635 (22%). While the Lumia 950 ranked fourth with a tiny 3.8% market share, the premium handset fares much better if we just look at Windows 10 Mobile handsets: while the Lumia 640 is still first (20.2%), the Lumia 950 is now really close with a 19.3%. As for other premium handsets from third-party manufacturers, AdDuplex noted that the HP Elite x3 ranked #19 and has already been beaten by the Alcatel Idol 4S which is now at #16.
As for the current growth of Windows 10 Mobile, the new data shows that the mobile OS remains stuck at the 15% mark worldwide. “This presents a major obstacle in UWP adoption for mobile-first Windows app,” added AdDuplex. However, the Anniversary Update is now running on more than 90% of Windows 10 Mobile handsets in both the US and the rest of the world, which should encourage more developers to target the new OS.
AdDuplex also shared some interesting data about the most used networks by Windows 10 Mobile users in the US. Not surprisingly, AT&T which has been a big partner for Nokia and Microsoft over the years is currently first with 42% of Windows 10 Mobile users using its network. According to AdDuplex, the recent launch of the Alcatel Idol 4S as a T-Mobile exclusive may well help the carrier grow its 15.6% user base.
Moving to the desktop, the new data shows that the Anniversary Update is now running on more than 80% of Windows 10 PCs in both the US and the rest of the world, which is still not as high as what AdDuplex observed on the mobile side. Interestingly, there are still 2.9% users still running Windows 10 version 1507 worldwide.
Overall, AdDuplex noted that “not much is happening in the mobile world of Windows in general,” and we can’t really disagree with that. However, the fact that the brand new T-Mobile exclusive Alcatel Idol 4S is already more popular than the much-hyped HP Elite x3 is kind of encouraging for third-party manufacturers wanting to release flagship Windows phones at an affordable price. Of course, we’ll have to wait for new data to see if this device can really make a dent in the US in the long run.Further reading: AdDuplex, Microsoft, US, Windows 10, Windows 10 Mobile, Windows Phone