Xbox 'Official Gear' Store pops up on the eve of E3

Xbox 'Official Gear' Store pops up on the eve of E3 OnMSFT.com June 8, 2018

At the time, the link redirected to Microsoft's homepage with no indication of an Xbox Gear shop even being contemplated by the company, however, today, the link now opens a holder page with several people donning various clothing with Xbox branding and the tag, "coming soon."