That Xbox “S” trademark? it’s just an updated Xbox One S logo

1 min. read

Published on June 12, 2017

published on June 12, 2017

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A week ago, we learned that Microsoft had quietly filed a new trademark for a gaming-related S-shaped logo at the European Union Intellectual Property Office. The discovery of this new logo just a couple of days ahead of Microsoft’s E3 media briefing suggested that it could be related to what we used to call “Project Scorpio.” However, it turns out this was just the new logo for the Xbox One S.

As Reddit user jasonht pointed out earlier today, Microsoft is using this new logo to market the “old” Xbox One S, while a similar X-shaped logo has been created for the brand new Xbox One X. You can find the image with the two new logos at the end of two separate E3 2017 videos that Microsoft published on the Xbox YouTube channel yesterday.

We know that many Xbox fans really wanted Microsoft to keep the “Scorpio” name for its new console, but “Xbox One X” is slowly growing on us. It stays consistent with the Xbox One S branding, and it’s also much better than the “Xbox 10 S” name that was suggested by some Twitter users last week after analyzing some pre-E3 trailers.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.