Today, Microsoft and Telefónica, one of the largest telecommunications company in the world, announced a strategic partnership at MWC 2019 in Barcelona, Spain. The partnership with Microsoft will help Telefónica improve customer experiences and integrate the use of intelligent technologies. Microsoft's CEO, Satya Nadella noted that the partnership will improve Telefónica's networks reach to more locations throughout the world.
“Telefónica has been a leader in using AI to transform customer engagement, and the strategic partnership we announced today builds on this history of innovation. Together, we will apply the power of Azure and Azure AI to create new, innovative experiences for millions of Telefónica customers around the world and shape the future of Telefónica’s network.”
José María Álvarez-Pallete, chairman and CEO of Telefónica, added that the new partnership will help its company improve its technology with the help of Microsoft AI.
“Telefónica is applying cutting-edge technology to its ongoing transformation, pioneering virtualization and software to develop smart, liquid networks ready to be powered by AI. Specifically, we are already using AI to enhance our customer relationships and are really excited to work with Microsoft to further harness the power of Azure AI. This agreement strengthens our relationship and our common belief that AI technology and the use of data should be based on solid ethical principles and empower people to control their digital lives.”
Telefonica and Microsoft will employ an intellectual property model based on Microsoft’s Shared Innovation Initiative. By using Microsoft’s initiative, Telefónica will be able to protect the co-creation of technology and intellectual property with Microsoft. Microsoft will be able to help Telefónica improve its customer engagement and business processes by expanding the use of Azure Cognitive Services for customer engagement and business processes, create new AI-powered, in-home experiences for customer engagement, and help transform Telefónica's network by using AI, blockchain, 5G, and edge computing to expand and protect Telefónica's telecommunications network.