In a story on Geekwire, it was revealed the Seattle Sounders MLS football club are exploring other sponsorships options, as Microsoft's Xbox sponsorship expires after the 2018 season.
Since the Sounders' inaugural season in 2009, Microsoft's Xbox brand name and logo has adorned its jerseys, matchday pitch, and training facility. The Sounders are working with WME/IMG, a sports management firm that handles sports sponsorships, and is looking to explore other options, including a contract extension with Microsoft.
Microsoft has also put the Xbox and Halo logo on players' jerseys. In addition to the Seattle Sounders, Microsoft has a jersey deal with Seattle's women's soccer club, the Seattle Reign. Microsoft also has a jersey deal with Seattle’s women’s professional soccer club, the Seattle Reign. Besides the local sponsorship deals, Microsoft has inked deals with the NFL, NASCAR, and Real Madrid.