With Convergence 2015 fast approaching, Microsoft has announced that Satya Nadella, CEO, is to deliver the opening keynote speech, followed by Kirill Tatarinov, Executive Vice President of Microsoft Business Solutions.
To be held on Monday 16th of March, between 8:30 and 10:30 am EDT at the Georgia World Congress Center in Atlanta, Nadella's address will focus on the benefits that cloud data can deliver to businesses the world over. This has been a consistent theme in Microsoft's attempt to woo businesses to its Azure cloud platform; the notion that more thorough analytics can deliver more effective decisions in almost every area and type of business is certainly powerful.
He will emphasize that, through efficiencies delivered through data collected, and the subsequent improvements in performance seen by customers, the effect that adopting the cloud can have is often two-fold. Firstly, customers will be impressed by the improvement in service, and as such their loyalty to the brand will increase, following this demand will increase proportionately.
Convergence is Microsoft's main theater for attracting the business and enterprise community under its wings, as a highly important event in its annual calendar, it is little surprise that Nadella will be taking matters into his own hands.
Those who wish to watch a live web broadcast of the event can do so here.
Will you be tuning in for the keynote? Let us know in the comments below.