Razer this week rebranded their hotly-anticipated Project Hazel smart mask as the Razer Zephyr wearable air filter and opened up applications for an upcoming beta testing period.
Project Hazel was always going to be a placeholder title for the product so an eventual name change was expected. The pivot from being sold as a wearable air purifier instead of a smart mask is curious though, despite this slight shift in marketing, very little appears to have changed in regards to the mask’s design, features, and aesthetic.
A new video was released to promote the Razer Zephyr and the upcoming beta program which can be watched below.
No dates have been provided for the beta testing though it’s worth pointing out that the application form does ask for applicants’ country of residence and social media channel which suggests that the testing could be global and limited to select users with a strong social media following. Basically, it’s going to be less of an actual testing period and more of a marketing campaign to boost public awareness before launch.
The Razer Zephyr was first announced at CES 2021 as Project Hazel and it quickly gained a lot of attention due to its stylish design, practicality, and relevancy due to the ongoing global pandemic and increase in mask usage.
A public release of the Razer Zephyr wearable air purifier is expected sometime in late-2021 though an official release date has yet to be announced.