Microsoft is making the most of its connection with the National Football League, getting prominent air time on NFL games, and using NFL stars like Russell Wilson of the Seattle Seahawks and now Blake Bortles of the Jacksonville Jaguars to promote the newest star in Microsoft’s lineup.
In one of a new video series for Surface, Bortles reveals that the tablet/laptop is used for far more than just gameday action. Bortles uses his Surface Pro to monitor his diet and exercise regimens, watch game film, check email from coaches, and even Skype with his family:
Microsoft even got a bit of unexpected airtime for the Surface last week when Green Bay Packers star Aaron Rodgers, upset that he had just given up an interception, took it out on the Surface:
Perhaps not the most flattering depiction, but all PR is good PR, right? You can see more behind the scenes action from the NFL on Microsoft’s Surface: The Official Tablet of the NFL page.