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Microsoft’s Groove Music wants you to leave behind iTunes and never look back

Microsoft's Groove Music wants you to leave behind iTunes and never look back

Microsoft recently rolled out an update to the Groove Music app for Windows, allowing you to easily import your iTunes playlists. The update also allows you to set your accent color in Windows Settings and have it shown within the app. As you can see in the image above, the app accent color matches the system accent color.

The new iTunes playlist importer is located within the app’s settings (located under the ‘Music on this PC’ category) and is the first big new feature for Groove Music. It makes perfect sense for Microsoft to add this feature into the app, to entice those who are on iTunes to jump ship. Now it remains to be seen if Microsoft has any big plans to take on Apple Music, Spotify, or even Google Music.

Microsoft rebranded the Music service (formerly known as Xbox Music) to Groove Music on July 6th — an attempt to breathe new life into the music streaming service. You can snag the Groove Music app for Windows at the download link below.

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