Microsoft has made a significant announcement regarding the expansion of its Microsoft Store Ads platform to over 150 regions worldwide. This global expansion was unveiled during the company’s annual Microsoft Build 2023 conference, where several updates to the Store Ads platform were showcased. Alongside the expansion, Microsoft also introduced new features and enhancements to simplify the advertising process and expand reach.
The introduction of Microsoft Store Ads in 2022 was a major step in assisting developers in enhancing the visibility of their apps and games. Building on that momentum, Microsoft revealed during Build that the reach of Microsoft Store Ads would extend beyond the United States, encompassing more than 150 regions worldwide starting from June.
This expansion will provide advertisers with an opportunity to reach a wider customer base through Premium Search Ads within the Microsoft Store and Bing search results. Leveraging the vast global monthly searches generated by Bing, which amounts to 14.5 billion, Microsoft Store Ads will now extend beyond the Microsoft Store on Windows, enabling advertisers to trigger their ads on Bing’s Search Engine Results Page (SERP), effectively expanding their reach.
To further streamline the advertising process and save time for advertisers, Microsoft introduced enhanced onboarding experiences for Microsoft Store Ads. These experiences enable advertisers to conveniently set up eye-catching ad placements, with one tool called Premium Search Ads specifically designed to assist advertisers in connecting with customers by providing visual and prominent ad placement. Advertisers can now highlight their apps for download within the Microsoft Store using this feature.
Microsoft also announced several features aimed at enhancing the user experience and simplifying processes. The integration of Partner Center allows for seamless registration for Microsoft Store Ads, enabling advertisers to link their apps with just one click. Searching for app information is now easier, as advertisers can use various parameters such as app name, store I.D., publisher name, or seller I.D.
Moreover, advertisers can now track and analyze app installations, in-app purchases, and customer engagement within the app, offering valuable insights into the effectiveness of their advertising campaigns. Additionally, the Microsoft Advertising Software Development Kit (SDK) empowers advertisers to re-target audiences on the Microsoft Network, providing further control and targeting options.
In summary, the updates announced at Microsoft Build 2023 demonstrate a dynamic shift in digital advertising strategies, with Microsoft Store Ads emerging as a pivotal platform. As the platform expands its reach beyond the United States to over 150 regions and introduces new features, advertisers gain more opportunities to connect with their target audiences. These updates offer a glimpse into the future of advertising, where technology and innovation will continue to reshape how businesses connect, engage, and thrive in the digital landscape.