Microsoft is at it again and this time the company slams Siri in a creative and funny advertisement for Cotana. In the video, we are introduced to a group of people who are in a group therapy session talking about their relationship issues — with Siri.
In the video, the group therapy members are venting about how Apple’s Siri digital assistant doesn’t understand them. One person even says, “I guess I was expecting too much.” Clearly, Microsoft is looking to downplay Siri’s features by touting how she was advertised to be able to do so much, but can only do so little in reality.
Towards the end of the video, one member touts Cortana as a digital assistant that grows with you. Just recently, Microsoft rolled out a video showcasing how Cortana was better than Siri. These video advertisements are reminiscent of Microsoft’s Scroogled campaign, highlighting the negative of a rival’s product and promoting how Microsoft’s product is the better option.
We’ve embedded the video below for your viewing pleasure. Enjoy!