With the recent changes in privacy policies that Google has ushered across its line of products and not offering any opt-out, users have raised concern over the lack of privacy and choices. For these users grappling with the changes, Microsoft is advertising better alternatives.
If the stream of criticisms that Google has received for the changes in its privacy policies were not enough, Microsoft is pitching in with a series of ads that will reiterate the concerns as well as offering better alternatives with its line of online products.
In the Official Microsoft blog, Frank X. Shaw, Corporate Vice President of the Microsoft Communication, talks about some of the concerns and offers better alternatives.
“The changes Google announced make it harder, not easier, for people to stay in control of their own information. We take a different approach – we work to keep you safe and secure online, to give you control over your data, and to offer you the choice of saving information on your hard drive, in the cloud, or both.” Frank writes.
“So if the news about Google has you feeling frustrated, or concerned, or both we have some great news, award-winning alternatives:” he explains. The alternatives include:
• Hotmail: Join the hundreds of millions of people who enjoy not worrying about the content of their private e-mails being used to serve ads.
• Bing: The search engine that gives you great experiences using the whole Web.
• Office 365: The award-winning online collaboration solution for businesses who don’t want their documents and mail used to benefit advertisers.
• Internet Explorer: The world’s most popular browser, now with Tracking Protection, offering controls over your privacy as you browse.
Microsoft will push these alternatives in a series of advertising aiming to make users more cognizant of the limitations and lack of control of Google offering, and more importantly attempting to sway them to switch to the Microsoft alternatives.