According to a report from TechCrunch, LinkedIn will soon be introducing auto-playing video ads. Similar to what is seen on other social networks, the ads will appear as stand-alone posts in the LinkedIn Feed, with the sound turned off. LinkedIn has apparently been testing the format with 700 advertisers ever since last October, and the company claims that engagement went up three times longer than standard sponsored content.
Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, says the video ads will bring “sight, sound and motion” to business marketers, so their ads can work “across the funnel.” Video ads can also point to a specific desktop or mobile website, and can be used to “collect leads.” They also work with LinkedIn’s existing ad targeting and conversation tracking features.
LinkedIn’s Auto-play ads will roll out in the next few weeks, as well as a new feature where a company can include native video on their profile pages. Let us know what you think of these changes in the comments below.Further reading: Digital advertising, LinkedIn, Microsoft