Kellogg’s, the American company known for its popular brands of breakfast cereals and snacks, will release a new Minecraft-branded cereal in the US next month (via Eurogamer). The company’s Minecraft Creeper Crunch is described as a “cinnamon flavored cereal with marshmallows,” and each box will also come with Minecraft digital goodies.
"Inside every box is a code that unlocks one of 10 in-game clothing items, allowing Minecraft's users to customize their characters head-to-toe with cloaks, jackets and more! Typically only available through purchase, these clothing items offer players a fun way to personalize their characters' unique style in-game - exciting for any gamer,” the company said in a press release.
Minecraft is one of the most popular games in the world and one that really appeals to kids, and the inclusion of cosmetic items in every box should really help to make the Kellogg’s Creeper Crunch a hit. The new cereal will be available in the US starting next month, and it will be priced at $4 for an 8oz box or $5.69 for 12 ounces.