Publicis Groupe, a French global creative agency, has teamed up with Microsoft to better help its customers understand their markets. The company will use Azure and the Cortana Intelligence Suite to improve its marketing and data capabilities, a partnership that will also help Publicis Groupe stand out next to its competitors.
The announcement comes during what Microsoft describes as “a crucial period of cloud transformation and disruption, driven by cloud computing, data and intelligence.” In a separate press release, Publicis Groupe explained that the strategic alliance is in line with its recent investements in data and artificial intelligence to better serve its customers. Rishad Tobaccowala, Chief Strategy and Growth Officer and member of Directoire, Publicis Groupe explained:
Our clients recognize that their marketing and business programs can only be effective if they leverage technology and data to become deeply relevant with empowered and highly mobile people. Our partnership with Microsoft is an example of how we combine our unique assets and services with their cutting-edge cloud and AI technology to help transform our Clients business in powerful new ways.
This is a big win for Microsoft, which described Azure and the Cortana Intelligence suite as “an extremely powerful pairing for all businesses looking to increase their efficiency, reduce costs, and more.” In the coming months, you can expect the company to talk more about how it helps its clients accomplish their digital transformation.