CES 2019: Microsoft, Verizon announce expanded ad sales partnership

Microsoft and Verizon Media, formerly under the name of Oath, have expanded their partnership with Microsoft.  The advertising platform to give marketers 20% more inventory on Microsoft’s services including News, Outlook, and Xbox though Verizon Media’s Oath Ad Platforms. Verizon Media’s CEO, Guru Gowrappan, stated that,

“We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal. Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”

Microsoft made a similar deal with the Verizon-owned AOL service a few years back when they shut down their own advertising business, effectively replacing it with that from AOL, who would then power its search engine with the Redmond-based company’s Bing.

Despite the company shuttering its ad network, its clear it still heavily engaged in the business that powers much of its revenue streams, which has likely helped it grow to beat Apple in terms of most valuable company.

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Do you think the partnership will benefit both companies?