Microsoft has been opening up brand new retail stores across the United States all year long, but one thing has been missing. Microsoft does not have a flagship retail store. This all changes as Microsoft has confirmed that they are setting up shop at 677 Fifth Avenue in New York City.
As Microsoft continues to expand its retail presence, the company will be opening its first flagship retail store. This has been five years in the making. Currently at the location is a Fendi shop, and the entire Upper Fifth Avenue location is a well-known high-end retail shopping destination for customers.
“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience. This is a goal we’ve had since day one – we were only waiting for the right location. And now we have it,” said David Porter, corporate vice president for Microsoft retail stores. Interestingly enough, this store will be just blocks away from Apple’s flagship store, which happens to be surrounded by glass.
Microsoft wants to deliver a premium retail experience that is not only entertaining, but also offers consumers an excellent selection and service with their purchases. A typical Microsoft Store offers an assortment of products, including Windows 8.1 desktops, tablets, laptops, Windows Phone devices, Xbox One, Office 365, and much more. Customers can also receive service, get recommendations, and receive help with PC setups. These services ensure that the customer walks out of a Microsoft Store ready to operate their new machine.
Microsoft is looking to make the Fifth Avenue store “more than just a Microsoft Store.” No details have yet been revealed but this flagship store is expected to have an “experiential space” for the company to showcase its products and services, as well as engage with consumers. Microsoft is also expected to open roughly 10 new stores by the end of the year.
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