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Microsoft uses Japanese disaster to boost Bing

Microsoft committed probably one of its worst mistakes since Windows ME. Recently, Microsoft launched a Twitter campaign using the horrific disaster in Japan as a way to boost Bing. Eventually, Microsoft realized they screwed up by doing this and apologized by donating money. But was the damage already done?

Google: Bing stealing our signals

Todd Bishop: If the word were anywhere near pronounceable, this incident would be destined to be known as "hiybbprqag"-gate.

That's one of the search terms that Google used to catch Microsoft artificially tuning its Bing search engine to mimic the search giant's algorithm, according to the evidence laid out in an extensive piece published this morning by search guru Danny Sullivan of Search Engine Land. Sullivan reports that Google manually tweaked its search engine to return illogical results for made-up search terms, then had some of its engineers search and click using Internet Explorer, with Suggested Sites and the Bing Toolbar enabled...

New Signals in Search: The Bing Social Layer

Satya Nadella: The technology search engines employ to retrieve that needle in the information haystack is staggering and humbling; it's one of the things that get us fired up to come to work at Bing every day.

Today we announced an exciting expansion to our long-term partnership with Facebook.  Specifically, we are rolling out some new features that allow you to take your friends with you into your Bing experience, both at as well as within the search experience at We will enable a great search experience for people queries, by bringing in information from your Facebook friends and people who share networks with you, and we will show you what your friends have liked (using Facebook's public like platform) as you navigate through search results in Bing...