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Leading media conglomerate, Zee Entertainment, establishes global footprint with Microsoft Azure

ZEE5, the global digital entertainment platform, has chosen to take its expansive library of multi-genre and multi-language content to the world with Microsoft Azure. Through this continued partnership, ZEE5 plans to leverage Microsoft Azure solutions to further empower its platform on an international stage.

ZEE5, a product of Zee Entertainment Enterprises Ltd. (ZEEL), went live in 190+ markets worldwide last month across platforms, offering audiences around the globe a completely integrated entertainment experience with multi-genre content, with both On-demand and Live TV. With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content companies.

“Ensuring consistent performance for a seamless customer experience and security are of paramount importance to us, and we are extremely happy to partner with Microsoft for this. The elasticity and security they provide have been key to deploying our new service, and in building a more scalable platform.”

– Amit Goenka, CEO, Zee International and Z5 Global

According to Sashi Sreedharan, Managing Director, Microsoft India, the fast-increasing penetration of OTT services necessitates more efficient and secure ways to build scalable streaming solutions. ZEE5 uses a fully-managed Azure platform to perform infrastructure maintenance and load balancing. Azure has also helped ZEE5 to accelerate containerized application development within rigid stipulated timelines.

With growing internet penetration, OTT services are fast being adopted, not just in metro cities but in tier 2 and tier 3 cities as well.
Microsoft Azure helps app providers become agile and scale rapidly on demand, in sync with the increase in customer base and app traffic.

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