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Yahoo Search Share Down, While Microsoft Bing Gains Again

After Yahoo and Microsoft finally integrated their massive search technology and advertising partnership, comScore is reporting that Yahoo’s explicit core search share in the U.S. had declined in December.

Yahoo’s 16 percent share was down from 16.4 percent in November, which was actually down from 16.5 percent from October.

Meanwhile, Microsoft’s aggressive Bing search service rose from 11.5 percent in October to 11.8 percent in November to 12 percent in December.

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