Xbox head Phil Spencer is often credited with turning around Microsoft’s Xbox business after a disastrous PR misstep, whose effect can still be felt in the console’s trailing behind its biggest competitor till this day. While Spencer is often seen on the big stage smiling and being excited, given the street cred of Microsoft’s old bosses, one cannot help but wonder: just how different is he back at work? Turns out, not much, as Xbox Games Marketing head Aaron Greenberg, has revealed to IGN in a new interview.
While the interview is not long (and rather entertaining), to save you the trouble, I have taken out important information from the video and make a list out of it. Without further ado, here is the real Phil Spencer, according to Aaron Greenberg:
He’s a Super Nice Guy
He’s very driven
He has a great sense of humor
“There is only one Phil”
The above quote from Greenberg sums it up nicely: Phil Spencer is one and the same on and off-stage: cheerful, enthusiastic, and ambitious, a figure people can trust and “blindly follow into the future”.
“How many people have you worked for that people love so much they’ve actually made a T-shirt out of ’em?”
– Aaron Greenberg, Head of Xbox Games Marketing
Spencer is one of the champions of a new generation of Microsoft leaders with a different mindset and very different way of doing things, and the positive effect has been clearer by the day. “We love Phil”, Greenberg said, and I have to agree. It will be exciting to see how Spencer and his team will continue to develop the Xbox brand in the future.