It looks as though the Xbox brand might finally be making some headway in Japan. Earlier this year we reported that the Series X|S had outsold the PlayStation 5 in weekly sales there not once, but twice in May and again in June.
While this was no doubt due in large part to PS5 stock shortages, there is no question that the next-gen Xbox(es) is resonating with Japanese gamers on a much larger scale than its predecessor ever did. In fact, it took less than a year for the Series X|S console to cross the 100,000 units threshold in Japan, whereas the Xbox One only managed to sell around 114,000 units during its entire lifespan.
And we have now learned that the Series X|S has crossed the quarter-million units sold mark in Japan, less than two years after its launch. The number comes to us from video game industry analyst and Twitter user Benji-Sales, who follows social metrics as well as sales, including Xbox Series sales in Japan.
— Aaron “Next 12 Months” Greenberg 🙅🏼♂️💚U (@aarongreenberg) July 7, 2022
Xbox Games Marketing General Manager Aaron Greenberg reacted to the news with,
Thank you to everyone in Japan for choosing Xbox. We are grateful and look forward to your continued patronage.
It will be interesting to see if Xbox can keep up its forward momentum in the Japanese market, especially if and when the ongoing supply shortages that have plagued this console generation thus far are ameliorated.