Microsoft' has reduced the price of the Xbox One console in the UK once again. The console launched last year for £429.99, which was later reduced to £399.99 after Christmas. It didn't end their, Microsoft further reduced the price of the Xbox One to £349.99 when the company introduced the Kinect-free variation of the console.
Now, the company is at it again, they've further slashed the price of the Kinect-less Xbox One to £329.99 -- a £20 discount compared to its previous price. The new price is available at the Microsoft Store UK, and it appears retailers have started to take notice of the price change as well. Amazon UK lists the white colored Xbox One Sunset Overdrive bundle on its website for £329. Microsoft is yet to make an official announcement of the price cut, but I doubt we'll see any since the new price is already on the company's online store.
To be honest, it doesn't come as a surprising move from the software giant. This is actually the first time the price of the Xbox One is below the PlayStation 4 which is listed for £349.99 on Sony's website, making it £20 cheaper than its competitor. Additionally, the PlayStation 4 has continuously outsold the Xbox One in the past few months, not just in the UK, but the US as well.
We're hoping that the recent price drop will positively affect the sales of Microsoft's Xbox One in the UK.