According to the data tracking firm, The NPD Group, Microsoft’s Xbox One was the top-selling video game console in July. This is especially surprising as these sales would have come immediately after the company announced their plans to release the Xbox One S the following month and a much more powerful console, currently going by the codename Project Scorpio (cue the James Bond music), sometime in 2017.
The logical reason for this increase in sales is likely due to budget-conscious consumers taking advantage of the sudden price drop on the original Xbox One console, choosing a cheaper product instead of waiting for a newer, more powerful model. Interestingly, this doesn’t seem to have affected the sale of the Xbox One S which has been selling out in several regions since its release this month. In short, new customers are choosing to enter the Xbox ecosystem now with the Xbox One while Xbox 360 owners are upgrading to the current generation now that the price is cheaper.
Microsoft’s Mike Nichols said of the impressive sales, “We’re honored that Xbox One was the best-selling console in the U.S. in July,” before revealing that “total gaming hours on Xbox consoles globally were up 18 percent over last year, reaching 1.55 billion hours.” These total gaming hours includes time spent playing video games on both the Xbox One and its predecessor, the Xbox 360.
In the past, Microsoft has made a habit of releasing numbers for general Xbox Live account activity across all devices. This has made it particularly difficult to gauge just how much growth the online gaming service has had. Last year for example, Microsoft reported an Xbox Live user growth of 28% during its first quarter but this was mostly due to the launch of Windows 10 and Xbox Live’s increased presence in the new operating system. Microsoft stating that they’ve had an 18% growth in time spent playing games on consoles alone is impressive indeed and speaks to the company’s confidence in their consoles.
Have you bought a new Xbox One console recently? Let us know how your experience has been so far in the comments below.Further reading: Microsoft, Microsoft Financials, revenue, Xbox, Xbox Live, Xbox One