Xbox has announced a new global partnership with The Football Association, which will result in Xbox becoming the new official gaming partner of the England football teams. England is the homeland of football and the new partnership will see Xbox launch a big marketing campaign with The Football Association to reach football and gaming fans in the UK.
"We see a tremendous organization in The FA, which has the same drive and ambition to empower people as we do at Xbox. Through our partnership, we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere,” explained Marcos Waltenberg, Director, Xbox Global Partnerships.
With this new global partnership, Xbox will be working with prestigious national teams including the Lionesses, eLions, and the Three Lions, as well as the iconic Wembley Stadium in London and St George’s Park National Football Center at Burton up Trent, Staffordshire.
The UK is Xbox's biggest market in Europe, but it's still impressive to see Microsoft make such a big marketing move in the old continent. If you're a soccer fan, you may remember that Xbox used to be a sponsor of the Seattle Sounders MLS team for many years, until the online retailer Zulily replaced it on the team's shirts back in 2019.