The year 2014 is turning out to be a good one for Microsoft so far, especially after the launch of Windows Phone 8.1, which came with several important features on board, including dual-SIM support as well. It’s not just the new operating system, Microsoft also introduced the free Windows licensing program which waives off the license fee for devices under nine inches. The company announced earlier this year that they added almost 50 new hardware partners as a result, who will manufacture Windows-based smartphones and tablets in the coming months.
A majority of new hardware partners who’ve joined the software giant manufacture entry-level handsets, such as Karbonn, Micromax, Blu, and a handful of other OEMs. Most of these companies have strong market share in their specific region, offering users with more choice, especially when it comes to low-end devices.
Alcatel’s vice-president Dan Dery said during an interview with The Guardian that Windows Phone’s future success lies in entry-level handsets. To be honest, this makes sense. Recent AdDuplex reports suggest that Lumia 520 is still the most popular Windows Phone handset available in the market, gaining a majority of market share in most regions across the globe, especially developing markets like India. It’s not just the Lumia 520, Lumia 630 is also gaining popularity as per AdDuplex’s statistics. The report also mentions that it’s not the high-end smartphones which makes up the sales numbers, but rather the low-end ones.
“Carriers from across the world have consistently told us that entry-level Windows Phones work, but not at the high end,” Dery said. Alcatel launched their own entry-level Pop 2 Windows Phone handset a few weeks back with a Snapdragon 410 processor, and a sub-$200 price tag.
It’s not mainly due to the drop in the licensing fees, but because of the experience Windows Phone provides on low-end hardware. Unlike Android, which doesn’t offer a seamless experience on entry-level hardware and requires a decent hardware to offer a good performance, Windows Phone offers the same experience on low-end devices as it does on the high-end ones for most tasks.
Dery further said that Alcatel is not interested in manufacturing high-end devices since Windows Phone can offer a good experience on low-end handsets as well. “We’re not interested in high-end devices – so Windows Phone producing a very, very good consumer experience at the entry level, which is not the case for other software, is a very interesting prospect,” he said. “It seems a lot more natural for first-time smartphone users – it’s surprising and I don’t know why, but that seems to be the case reported from carriers.”
Dery even praised Microsoft for the Windows 10 operating system. “Windows 10’s cross-device integration – from smartphone through to PCs – will help us make an entry into mobile computing, but with a different mindset taken from the mobile business not the computer business,” explained Dery.
The interview is pretty interesting so head over to the VIA link below to read it.Further reading: Alcatel, Microsoft, Windows Phone