Kantar Worldpanel ComTech have released their latest figures for the smartphone sales market share in several regions across the globe for the three months ending August 2015. Based on the figures, Android continues to be the top operating system across the globe — it has to be considering the number of devices there are across the globe. On the other hand, iOS was at its lowest point since August 2014 ahead of the highly anticipated launch of the iPhone 6S and iPhone 6S Plus.
As for Windows Phone, it isn’t doing too bad either. Several regions have seen a rise in its market share, more specifically in Germany, France and Australia, compared to the same quarter last year. The market share in Germany rose from 6.8 percent in August 2014 to 10.5 percent for the three months ending August 2015. The figure also improved in France, capturing a market share of 13.1 percent compared to 9.9 percent last year. As for Australia, it didn’t rate a hike as high as Europe, but rose to 7.4 percent from 5.1 percent.
“Windows Phone share has experienced some growth in France, Germany, and Australia, and maintained share elsewhere, but we have not seen any major impact on the overall market, despite some aggressive price points,” Carolina Milanesi, chief of research at Kantar Worldpanel ComTech said. “At the Windows 10 New York launch on October 6, we saw Microsoft refocused on offering a companion phone for users of Windows 10, and enterprise-class devices to IT departments – a more modest goal perhaps, but certainly a more realistic one.”
Take a look at the table below to check out the complete numbers from Kantar:
As it can be seen from the table above, the overall market share didn’t change as much as expected. The overall figure in the five big European markets — Britain, Germany, France, Spain and Italy — improve slightly, while the market share remained the same in the US. China also saw some improvement in the sales of Windows Phone handsets, but it’s not yet ready to be of any concern to Google or Apple.